888 Gaming almost two decades is in the field of development of software for online casino, poker and betting shops, and therefore has a great experience, which is used to create the entire product range. The company’s portfolio includes video slots, blackjack, roulette, craps, table games, video poker, as well as software for 888poker, 888bingo and 888sport.
The company 888 Holdings PLC controls several gambling sites: 888casino, 888poker, 888Bingo, 888sport, 888ladies, 777casino and 888games. In addition, Dragonfish division (previously known as the Random Logic) has been developing games for online casinos and places them in 888casino, and their casino partners.
The owners and founders are Israeli entrepreneurs Avi Shaked, Aharon Shaked, Shay Ben-Yitzhak and Ron Ben-Yitzhak. 888 Holdings shares are on the London Stock Exchange, and its cost will exceed $ 1,000,000,000.
Main offices and headquarters are at 888 Gibraltar. The company also has a license to conduct gambling activities in the United Kingdom, Spain, Italy, Denmark, Ireland, Romania, Nevada, New Jersey and Delaware.
The company’s activity is divided into two areas: B2C (Business to Client) — interaction with the users of their sites (casino, poker, bookmaker, etc.) by delivering software and services, and B2B (Business to Business) — interaction with partner companies . Partners 888 develop software for their platforms, as well as providing their games to be placed on the platform 888. This approach allows the company 888 to compete at once in both directions.
History of the company 888
Company 888 was founded in 1997 in the British Virgin Islands and was initially called the Limited Virtual Holdings. In the same year it received a license to Antigua, soon changed its name to the 888 and launched its first service — the online casino Casino-on-Net.
In 1998, a subsidiary of Random Logic Limited was launched in Tel Aviv, which is engaged in research and development in the field of marketing services for 888.
In June 2002, the company launches its second project — Reef Club Casino. In the same year 888.com website was launched, and in parallel with it, and the poker room Pacific Poker. In addition, in 2002 the London office was opened.
A year later, in 2003, 888 received a license for the territory of Gibraltar, and then moves to its headquarters.
In 2004, the company launches trial sites 888.tv and 888.info, and bookmaker Betmate.com, available to all besides US citizens.
In 2005, 888 Holdings place their shares on the London Stock Exchange, and became co-founder of eCogra — an independent company engaged in the protection of the rights of players online. September 29, 2006, the US passed a law banning gambling, resulting 888 activities in this country has been discontinued. In the same year the company began talks on cooperation with Ladbrokes, but after some time they were terminated by mutual agreement of the parties.
In 2007, the company 888, paying more than $ 43,000,000, acquired the assets of Globalcom Limited — the company that provides users with a game of bingo. Also this year, the first video slots and blackjack have been created. In addition, in 2007 the company started to move in the direction of the B2B, offering partners to place the software on its own platform.
In 2008, holding 888 made it clear that it was going to act in all four areas: online casino, poker, bingo and sports betting. The launch of the bookmaker 888sport office said about it. In the same year 888ladies site was launched that allows the fair sex play video slots and bingo.
In 2009, the company was re-branded, then the direction of the B2B and the creation of games for online casinos started practicing subsidiary company Dragonfish. In December of the same year the 888 acquired company Wink Online Bingo, with the help of which strengthened its position in the provision of bingo games.
In 2010, all four directions of activities of the holding received similar names to optimize brand awareness: 888casino, 888poker, 888sport and 888bingo. In June this year the company 888 acquired Mytopia, with the result that had the opportunity to develop games for mobile devices and social networks.
In March 2011, 888 entered into an agreement with Caesars Interactive Entertainment, previously received regulatory approval of Nevada. This was the first step to return 888 to the United States market. In the same year 888 entered the Italian market.
In 2012, the company has extended the agreement with Caesars Interactive Entertainment, according to which after the settlement of gambling in the United States to obtain a permit to operate 888poker.
In 2013 on the territory of Nevada and Delaware 888casino and 888poker were launched, the last of which was the sponsor of the WSOP. Thus, the 888 became the first brand to resume in the United States after the events of «Black Friday». In May of the same year 888sport started cooperation with Kambi Sport Solutions. In 2015, the site 777.com was launched, which is decorated in a retro style, and offers users to play on the slot machines. In the same year in Spain from video slots 888. Also in 2015, company representatives announced their intention to purchase William Hill for $ 1,470,000,000, but the deal never took place. Software 888 Guide 888 Gaming is working hard in order to provide players with the best and most reliable games. Most of the company’s portfolio consists of slot machines, the number of which is huge.
Also 888 Gaming produces 3D games, games with live dealers, such as blackjack, roulette and baccarat. The development of all the games under the name of 888 Holdings is engaged in division Dragonfish, which was previously called Random Logic. The principle of operation of the unit and the company as a whole is significantly different from that of other developers. The fact that 888 Holdings creates a game just for their websites. That is, all the games that were released from the pen of 888 professionals are located only on the websites owned by the holding company. The only exceptions are Bingo games.
If to speak about slots developed by subdivision, their myriad, however, still less than that of giants such as Microgaming and Playtech. From popular machine can be identified such as Blankety Blank, Gods of Gold, Freaky Fruit, Evangelion and many others. Also worth noting, and progressive slots, for example, Millionaire Genie. It was created in 2013, it has 5 reels and 15 paylines, as well as 3D-graphics. Also quite popular is a slot Dawn of the Dinosaurs, has 25 paylines and 5 reels. The quality of the software from the 888 is quite high, but also falls short of the market leaders. In other words, in many ways the company is ahead of smaller brands, but to compete with the top developers it still does not work, even taking into account their size.